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Nike Sportswear fall 2008 series will be Air Max into a new realm, Nike carry the historical heritage and the convergence of past, present and future cutting-edge technology running shoes, re-interpretation of this classic shoes. Global design director Jesse ? rewa (Jesse Leyva) will be the design of Nike Sportswear series described as a history of innovation to the ultimate experience: "We design the work of Nike Sportswear series called 'flexible design'," he said , "meaning that we learn from the classic sports shoes design philosophy, combining the latest technology, and will use its original design extended to different areas." Taking a panoramic view of Nike running product development history, Air Max 90 among the most important one of sports shoes. Air Max 90 is rich in sports history, and culture are closely related, Air Max 90doing my part to be a dynamic family of eight Nike Sportswear timeless classic which one. The origin of Air Max and Air Max 90 The first Air Max sneakers that the Air Max 1, was originally proposed by Tinker ? Hafid and Nike CEO Mark Parker in 1987 ? Design, Air Max 1is designed to compete as far as possible, the most runner good cushioning effect, its solution is to expand the soles of the balloon dissection. Great new balloon, and even access to sports shoes shoes side, so that designers can remove some soles dissection, forming a cushion exposed. Paris Pompidou Center is a modern building, large glass walls so that the interior could be a glance. Nike is now responsible for innovative design and special projects, vice president of Hafid during a visit to the Pompidou Center have been inspired to put forward the landmark Air Max exposed the idea of air-cushion with a bright color scheme, and the actual development success. Air Max 90 of the air-cushion AM1 larger than 20 percent, window air-cushion bigger, wider body of shoes, these characteristics have made to increase the weight of sports shoes. In order to compensate accordingly, Hafid lesser quality of materials used to make uppers. New technology for casting and buttonhole runners bring more choice and an unprecedented experience. More plastic parts, plus an extension from the insoles to uppers geometry of the mix color for sports shoes given the rapid appearance, made more eye-catching big air. Hafid insoles will be divided into before and after the two regions in order for a variety of performance and materials to choose from. "Such an approach is to design a truly superior product performance," Hafid said, "and designed the product must be outstanding and can be about a unique visual story