The shoe has aged well since its introduction. The shoe is popular among underground and known groups. In the last few years with the internet gaining more popularity among the youth,
Air Max has gone into a new phase. Websites and shops have been set up to sell custom
Air Max. This often involves painting the
Air Max to give it a unique color. Due to its cushion, the shoe (especially the
Air Max BW) is a popular clothing item in Hip Hop Culture, Chav Culture and among gabber music fans.
Originally released in 1989 as the Air Max II, it was over shadowed by the Air Max III which was released one year later. In 2007 Nike reissued the Light for a new generation to enjoy. JD Sports had an advertising campaign using the word Swoosh.
Known as the Air Max III until 2000, when it was reissued taking its name from the year of its launch year. The original colourway of white/black/cool grey was chosen to exaggerate the thickness of the sole air unit. The AM90 is especially popular in Europe. In a report it was seen that reebok outsold nike.
Leather Air max 90
Air Max 90 CL
The
Air Max 95 was based on the human anatomy. With the spine of the shoe resembling the human spine and the original materials to represent skin etc. Although stores were reluctant to stock this shoe because of its high technology and hence high price tag, they took a chance and it became the first shoe to be more than £100.00 sold in JD Sports. However they are often replicated and sold on the Internet for a small fraction of cost. According to a new police database, the footwear of choice for criminals are Nikes with Nike Air Max 95s being the most popular Daily Mirror. Air Max cushioning has been used in shoes for almost all sports by now including basketball, cross training, golf, casual shoes, sandals, tennis, etc.; however the "
Nike Air Max" is always a running shoe. An example of a basketball shoe would be "Air Max Uptempo."
Air Max 95
Air Max 360
On 21 January 2006 Nike launched the Air Max 360, a new shoe design that utilized Max Air throughout the shoes midsole. In September 2006 Nike introduced a special 'one time only pack' which fused the 360 model with three classics. The three shoes used were the Air Max 90, Air Max 95, and Air Max 97. For this special release, the design of the 360 sole was used in place of the normal sole of the three classics. The shoes were released in the three original colors: red for the Air Max 90, green/yellow for the Air Max 95, and grey/silver for the Air Max 97. Like other Air Max releases, deluxe editions were also produced. These deluxe editions lasted for about 500 miles (800 km) before their shock absorbing properties deteriorated. The use of '360' of air cushioning is meant to ensure the shoes longevity.
2006 Nike Air Max 360
Nike Air Max 90 x 360 Hybrid
ps:The article is from Wikipedia, the free encyclopedia
Air Max Light